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Outdoor Content for nature inspired Woodcessories

What did we do?

Before founding Onda Socials, I collaborated with Woodcessories, a German for tech accessories taking inspiration from nature textures, as a freelancer to create content for their social media. The goal was to deliver authentic, outdoor inspired visuals that would fit their brand identity and share it with a likeminded audience on my own channels in form of a collaboration.

Establishing the approach

The focus was on producing content that reflected the brand’s values - nature-focus, practicality, and sustainability while being outdoors.

Execution in practice

  • Created photo and video content that aligns with Woodcessorie's as well as my own brand visuals in order for it to speak to my personal audience and stay recognizable
  • Ensured versatility of the material so it could be adapted for social, paid ads, and website formats

The outcome

The content was posted on the personal account in form of a collaboration with the brand.

Stats:

~1.2K followers at time of posting (2023)

112 total engagements

~9.3% engagement rate

High comment volume (roughly 1 in 4 engagements were comments)

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