This project focused on helping Wonderlivings, a holistic nutrition coach specializing in anti-inflammatory lifestyle coaching for women, grow her online presence and build an engaged community. While her mission and content were strong, she faced challenges in reaching a wider audience and driving consistent engagement on social media.
Our goal was to strengthen her digital presence, support community growth, and encourage deeper engagement through workshop and class sign-ups.
We began with an in-depth analysis of her online presence, combined with trend research and persona-driven insights to identify the most relevant content directions. The strategy focused on addressing real concerns of her target audience while positioning her as a trusted authority in holistic, anti-inflammatory nutrition.
The approach included creating a structured content calendar, ensuring consistent posting, and optimizing both timing and messaging for better reach.
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Within the campaign period, Wonderlivings saw measurable improvements on Instagram, including:
This growth not only increased visibility but also helped strengthen her role as a trusted voice in the wellness space while driving meaningful engagement with her audience.