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Before founding Onda Socials, I collaborated with Puerto Mate, a mate beverage brand, as a freelancer to create photo content for their marketing. The goal was to capture the product in authentic, urban settings that reflected its energetic and social brand identity.
The focus was on showcasing Puerto Mate as a natural and refreshing companion for everyday city life. Zurich’s urban backdrop provided the perfect environment to position the brand as modern, dynamic, and connected to its audience.
Puerto Mate used the content across their social media channels, reinforcing their positioning as a modern, natural energy drink with strong ties to urban culture.
