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UGC for the Swiss heritage food brand DAR-VIDA

FMCG
DAR-VIDA
Organic
Paid Media
01 · Context
What was the starting point?
DAR-VIDA is a well-known Swiss snack brand. The brief: UGC-style content for social media ads. Authentic, everyday, reflecting the brand's values of naturalness, outdoor enjoyment, and authenticity. Not a polished commercial, but content that feels like real life.
02 · Output
What was created?
Photo and video content in UGC style: flexible, platform-optimised, built for social ads. All assets were produced so they could travel across multiple channels and formats without losing their feel.
03 · What Happened Next
The brief expanded. Then a sister brand came calling.
After the initial use for social ads, DAR-VIDA came back with an expanded scope: the images were used for online banners and in-store posters at one of their locations. Content produced for one channel, deployed across three.

Shortly after, a second brand from the same parent organisation reached out independently with a similar brief.
→ Note: No click-through rates here, but a brand that expanded its original brief and referred a sister brand for multiple projects. 😊
04 · Work Samples

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