Before founding Onda Socials, I collaborated with DAR-VIDA, a well-known Swiss snack brand, as a freelancer to create user-generated style content for their campaigns. The goal was to deliver authentic, relatable visuals that could be directly integrated into their marketing activities.
The focus was on producing content that reflected the brand’s values - naturalness, everyday enjoyment, and authenticity while being outdoors- while maintaining flexibility so the material could be used across multiple channels.
DAR-VIDA successfully used the content across social media campaigns, digital ads, online banners, and even a billboard campaign. This provided the brand with fresh, authentic material to engage their audience while keeping communication consistent across touchpoints.