UGC for the Swiss heritage food brand DAR-VIDA

Creating Content for DAR-VIDA and their various crackers that they used for several marketing needs.

What did we do?

Before founding Onda Socials, I collaborated with DAR-VIDA, a well-known Swiss snack brand, as a freelancer to create user-generated style content for their campaigns. The goal was to deliver authentic, relatable visuals that could be directly integrated into their marketing activities.

Establishing the approach

The focus was on producing content that reflected the brand’s values - naturalness, everyday enjoyment, and authenticity while being outdoors- while maintaining flexibility so the material could be used across multiple channels.

Execution in practice

  • Created photo and video content in a UGC style to ensure relatability and authenticity
  • Delivered ready-to-use assets tailored to DAR-VIDA’s brand look and feel
  • Ensured versatility of the material so it could be adapted for social, paid ads, and out-of-home formats

The outcome

DAR-VIDA successfully used the content across social media campaigns, digital ads, online banners, and even a billboard campaign. This provided the brand with fresh, authentic material to engage their audience while keeping communication consistent across touchpoints.

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